In 2012, a second MIT student team returned to LifeSpring to evaluate its marketing strategy and consider using an mHealth tool in its outreach efforts. Via a mobile-phone application, LifeSpring hoped to link data from the field to a central database that would allow real-time outreach performance assessment and patient tracking, as well as the development of the geographically specific marketing strategies. The students researched mHealth platforms and their use in other markets, interviewed LifeSpring stakeholders, conducted field visits, and analyzed internal documentation and processes. After formulating a list of platform features and requirements that would suit LifeSpring’s needs, the team piloted an mHealth tool and created recommendations for seamless integration of the tool into LifeSpring’s processes.
Related Content