By 2009, this urban clinic was serving 7,000 patients and faced pressures from its rapid growth. Its leaders asked GlobalHealth Lab to help evaluate its pricing and identify opportunities for growth. After examining the clinic’s operations, finances, and IT infrastructure and conducting market research to determine directions and methods for growth, the team created a vision for KFC’s future and a strategic plan for expansion. A year later, KFC had already received positive feedback due to radically revamping its marketing materials, improving the efficiency of doctor visits, and shifting IT platforms in accordance with the student’s plan.
ghdLAB toolkit: Best practices for small clinics
Discussion on GHD online: Clinic management software for Kampala Family Clinic in Uganda
Blog: Gauti Reynisson’s blog
Video: Kampala Family Clinic