Business Models for Rural Nurse Cellphone Consultation

ClickDiagnostics, a mobile medical diagnostics start-up originally developed in MIT’s Media Lab, created a remote diagnosis and treatment technology in order to enable better access to healthcare in the developing world.

The company approached GlobalHealth Lab in 2009 to seek help creating a business plan for the firm to deploy its technology in tribal South Africa. The MIT student team interviewed public health and management experts from the US and South Africa, researched regional factors that would impact the tool’s implementation, performed an industry and market analysis, assessed strategic options for a mobile phone-based system, and outlined a management, operational, and financial structure for the venture. A year later, ClickDiagnostics had followed through with the team’s geographical recommendations, was making extensive use of the team’s financial analysis for optimizing its pricing strategy and had achieved significant cost savings.
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Click Diagnostics (no longer in existence. Two spinoff’s: MobileMedix and MPower Social Enterprises)

Student blog: Click Diagnostics exploring business opportunities for a startup in South Africa